Wayzata Branding Project
Fall 2024
This project was about learning the process of branding and how to apply it to real applications. I chose Wayzata, MN because they do not have a prominent brand and I feel they could benefit from one. Wayzata is known for Lake Minnetonka, and its fun downtown area. I wanted to design something that reflected that atmosphere while staying bold and readable.
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763–350–7430 | smithzoes00@yahoo.com | Resume