Wayzata Branding Project

Fall 2024
This project was about learning the process of branding and how to apply it to real applications. I choose Wayzata, MN becuase they do not have a prominent brand and I feel they could benefit from one. Wayzata is known for Lake Minnetonka, and it’s fun downtown area. So I wanted to design something that reflected that atmosphere while staying bold and readable. 



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